Reframing is an excellent way to handle questions and objections (and
belief change). A reframe is an intervention that changes the meaning
someone has associated with a particular piece of information. For
example, the price of a product or service is in itself meaningless it
is the audiences perception of it being cheap, expensive or good value
that is important. Reframing allows you to change that subjective
meaning in order to create the right outcome for your presentation.
Sleight of Mouth patterns are reframing patterns identified by Robert
Dilts from some of Richard Bandlers language patterns. However they are
applicable to many famous communicators.
They are best used in combination rather than individual patterns; they
can be used to strengthen beliefs as well as change them. They are based
on plausibility rather proof. While there are 18 patterns they can sub
divided into four basic types:
▫ Change meaning
▫ Change cause
▫ Comparisons
▫ Change logical level
Example of Sleigh of Mouth Patterns
Take an example belief: Business NLP is not appropriate for our company
These responses are an example of the various patterns rather than the
truth about NLP.
Hierarchy of Criteria
To be effective the response must relate to the real values of the
person youre talking to!
Dont you think its more important to concentrate on what your objectives
are now, and how NLP could help you achieve them; rather than rely on
past opinions?
Consequence
A consequence of that view is that some of your people wont get the best
development opportunity thats available to them.
Another outcome
The issue here is not whether its appropriate for your whole company;
which it isnt; the issue is whether its very appropriate for some people
in your company.
Metaphor / Analogy
Would a football coach that studied how the best footballers scored
goals not be appropriate for a football club? Business NLP is about how
the best business people achieve results.
Redefine 1
Its not inappropriate for your company; it just needs to be implemented
properly to get the best results
Redefine 2
Business NLP is about producing best business results; are you really
saying producing better business results is not appropriate for your
company?
Chunk Down
(Most of the Meta model can be used)
What particular parts of NLP are not appropriate for your company? How
specifically are they inappropriate?
Chunk up / exaggerate
So you mean that learning and improving performance will never be
appropriate for your company?
Counter example
Isn't it possible that one aspect of Business NLP will be appropriate
for your company? There is at least one area of your company that could
benefit isn't there?
What would be appropriate for your company?
Who would Business NLP be appropriate for?
Intent
My intention is not to sell you something inappropriate; its to save you
money and increase your effectiveness. Business NLP may be able to help
you with both these.
Model of the world
That may be 100% true from the experience youve had so far; however
would you be interested in the experience of people from similar
companies that have found it appropriate?
Reality strategy
What would you know if Business NLP was appropriate to your company?
Apply to self
Thats an inappropriate thing to say; knowing how many other companies
have benefited.
Change Frame size
It may seem that now; however when you look at the potential benefit of
how Business NLP can help you with changes over the next five years;
youll see how necessary it is.
Meta Frame
Youre only saying that because you dont know if you can handle the
impact Business NLP will have. I can guide you through that to achieve
the results you want.
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